Not to brag, but I can do a little bit of everything… and I care a lot about why I’m doing it.

I work in storytelling at the intersection of culture, creativity, and audience. Whether I’m developing ideas, collaborating on campaigns, or working alongside creatives, I’m always asking the same question: what does this story actually do in the world? (I’m a Pisces. Caring too much is kind of the brand.)

I started in broadcast journalism, where I learned how to listen, ask better questions, and take responsibility for the stories I help tell. Since then, I’ve worked across brand and creative projects for global companies, helping shape ideas that resonate with people.

I thrive in fast-paced, creative environments where strong ideas and strong people come together. I’m especially drawn to the relationship between artists and their audiences, and the ways creative work evolves over time.

When I’m not working, I’m usually at the beach, chasing good light, or finding inspiration in everyday moments. California girl through and through.

A woman with long hair wearing sunglasses, a white sleeveless top, and rolled-up jeans walking barefoot on the sandy beach with water and sailboats in the background.