About me

I’m Olivia de Lamadrid, a creative producer, writer and coordinator based in Los Angeles. I specialize in purpose-driven storytelling that blends culture, craft, and emotional intelligence. Whether I’m developing independent films, producing global campaigns, or collaborating with nonprofits, my work is rooted in one question: What does this story do in the world?

I started in broadcast journalism, leading one of the top high school news programs in the country. Since then, I’ve produced public health PSAs, brand content for global companies, and documentary-style shorts that challenge narratives and spark conversation. My background in journalism taught me how to listen; my work in film taught me how to move people.

Currently, I’m working on contract with Spark & Riot, a creative studio that partners with changemakers across commercial, nonprofit, and entertainment spaces. I’ve helped shape stories for brands like Sanpellegrino and Annie’s, while also building impact campaigns for causes I care deeply about; from LA wildfire relief to supporting international humanitarian efforts.

I’m most at home in the overlap between creativity and coordination where ideas are grounded, voices are amplified, and nothing gets lost in the noise.